Three Minds On Digital Marketing @ Organic

I'm not a serious gamer. But I will admit to staying up late at night, speakers turned up, fully immersed in Halo 2 for an exhausting 6-week period of my life. Part of the reason the game is so alluring, is the story. And of course, the kick-ass weaponry.

Halo 3 is a few weeks away from release and that storytelling is better than ever; actually, the "backstory" telling which consists of a few TV spots, a documentary on the construction of the war monument and the Web site deliver it with emotive craftsmanship. What I found most exceptional in the entire experience was how they used the actual footage of building the museum diorama and other elements to create the documentary. Wonderfully clever. They could've just used the footage to make another behind the scenes bit. I also love the "screenshot" function on the site.

This is multi-channel goodness. Even if you're not a gamer.
 
Adam Wilson
 
Wikipedia: Marketing for Halo 3 entry

YouTube:Museum Ad, Believe Ad, Monument Documentary