Quite by accident ( a blog) I came across this 404 page from Jeep.com.
Absolutely brilliant! The brand experience has been maintained and
extended all the way to a Page Not Found notice!
This is the kind of detail that takes a 9 and makes it a 10.
Kudos to the Organic team for this little nugget.
http://www.jeep.com/en/07wranglerunlimited/index.html
Michael Convery
Comments
Connections
Dude thats like five years old.
As the guy who wrote that line, I can confirm that it was indeed about 4 or 5 years ago!
Still, it really is a great idea, and surprisingly rare, even nowadays.
I think they could have taken a more minimalist approach with the branding/navigation elements and been more effective; re-orienting the user (which arguably is the primary goal) suffers a bit in that example. But yeah–these are the details that many developers overlook.
Here’s a nice ALA bit on custom 404 messages from way back in 2004:
http://www.alistapart.com/articles/perfect404