09/ 1/2007

Glory in the Details

jeeperror.jpg

Quite by accident ( a blog) I came across this 404 page from Jeep.com.

Absolutely brilliant!  The brand experience has been maintained and
extended all the way to a Page Not Found notice!

This is the kind of detail that takes a 9 and makes it a 10.

Kudos to the Organic team for this little nugget.

http://www.jeep.com/en/07wranglerunlimited/index.html

Michael Convery

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Comments (4)

Anonymous:

Dude thats like five years old.

Posted by Anonymous | September 3, 2007 7:11 PM

Posted on September 3, 2007 19:11

mspob:

As the guy who wrote that line, I can confirm that it was indeed about 4 or 5 years ago!

Posted by mspob | September 4, 2007 11:00 AM

Posted on September 4, 2007 11:00

Elliott:

Still, it really is a great idea, and surprisingly rare, even nowadays.

Posted by Elliott | September 6, 2007 9:23 AM

Posted on September 6, 2007 09:23

Robbie:

I think they could have taken a more minimalist approach with the branding/navigation elements and been more effective; re-orienting the user (which arguably is the primary goal) suffers a bit in that example. But yeah--these are the details that many developers overlook.

Here's a nice ALA bit on custom 404 messages from way back in 2004:

http://www.alistapart.com/articles/perfect404

Posted by Robbie | September 7, 2007 3:51 PM

Posted on September 7, 2007 15:51

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