Gadgets and Widgets are new online tools that let customers get the information they want exactly when and how they want it. And today Google announced that it would allow companies to use their own Gadgets as advertisements within their network for the same price as traditional ads.
The primary purpose is to allow customers to interact with (or even download) the information in that ad in a way not possible before. Users won’t have to click through, but can eventually perform tasks such as: ordering products, watching live video or playing games directly from the page they’re on.
But I’m hardly an expert on the full capabilities of Gadgets, any other great ideas out there?
Joshua Fischer
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You could create a widget that will display your most recent ‘Three Minds’ blog posts and Organics can put it on their desktop. Services like ClearSpring allow you to publish to multiple outlets (pageflakes, iGoogle, netvibes etc.) allowing you to reach a longtail of channels using the same content you were creating anyway, with a consolidated measurement dashboard. You can deploy a widget in an ad unit to get further reach. The trick is having content or functionality that the target audience gets value from and maximizing the engagement once they are hooked.