As a veteran of the digital age, I feel like one of my best friends just passed away. I initially viewed this as a sign that the days of innovation in the online space are over. I was one of 2,342 faithful readers who participated in a Facebook group called "I read Business 2.0 - and I want to keep reading!".
Time Inc didn't listen to us, or maybe they did ...
We've witnessed several trends over the past two or three years that show that digital has grown up and has gone mass. Marketers have embraced the entire paradigm and digital is now increasingly at the center of marketing - just look at the way agencies are evolving, look at the way brands are evolving. Customers led the way by embracing and integrating all things "interactive" into their daily lives.
Digital innovation is not dead - it just morphed into something new ...
What do you think?
David Feldt
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Strategists & Planners
Comments (7)
Maybe they could have started an online version of the magazine
Posted by Brandon | September 7, 2007 10:59 AM
Posted on September 7, 2007 10:59
I believe they are shutting down both the print magazine and the online version - Business 2.0 will cease to exist as a brand that represented innovation.
Posted by David | September 7, 2007 11:02 AM
Posted on September 7, 2007 11:02
man, i'm with you david. my heart just dropped reading that. ha.
I can't beleive they would drop such a smart, great magazine. it is alwasy up to speed with what is going on - which i would assume to be a very difficult task with a traditional publication. what a sad day.
Posted by justin | September 7, 2007 11:55 AM
Posted on September 7, 2007 11:55
I agree with you guys, what a shame. One of the few magazines that both me and my business partner Sean actually read. Time would have better served its faithful readers by selling off the magazine, I refuse to read Fortune!
Posted by James | September 8, 2007 10:50 AM
Posted on September 8, 2007 10:50
David,
I agree with you that digital has morphed into something new. Society in general has accepted it, and most people understand that we can do anything we imagine with technology. No longer is there a sense of awe that used to come with new products or new ideas.
That being said, I believe this is a sign of what is happening to the print world in relation to technology in general. People are relying more and more on the "community space" for technology and business news and information. It says "We are tired of paying for ads. We just want quality content".
Posted by TJ Downes | September 9, 2007 6:14 PM
Posted on September 9, 2007 18:14
I had heard the rumors but am disappointed to see Business 2.0 is officially being closed down. It is one of the few magazines that I opened as soon as it arrived and would read cover to cover.
Posted by Todd | September 11, 2007 11:35 AM
Posted on September 11, 2007 11:35
I too was disheartened when I received my (final!) issue of Business 2.0 with the "this is the last issue" cover. At first I thought it was one of those "subscribe again or this is your last issue" type ploys, but alas...
As with Wired, I'd be excited at each issue’s arrival. I found many of insightful articles in Business 2.0.
I'm not convinced that digital information has morphed into something new – but if so, the magazine could have been taken it in another direction - perhaps focusing solely on social marketing. Or they should have simply sold the magazine. I'm not sure why Time made the decision they did – but I truly disagree with it.
RIP Business 2.0.
Posted by Monica Hamburg | November 27, 2007 11:20 AM
Posted on November 27, 2007 11:20