Three Minds On Digital Marketing @ Organic

I'm proud of the way Organic has taken the initiative to conduct our business in a more environmentally-friendly way, from reducing travel, encouraging recycling, doing away with harmful chemical cleaning solutions among other steps, and it appears that at least one of Madison Avenue's big agencies has "gone green" as well.

The WPP Group agency, Grey is setting the example by encouraging the entire ad industry to share energy-saving strategies with it's "Green It Forward" initiative.   They have launched a website where other New York agencies can share and blog about their own internal efforts to reduce, reuse and recycle as well as minimizing carbon emissions.

The site will officially launch during Advertising Week, held each year in New York later in September.

I like that they have taken a stance in challenging others to "walk the talk, and I will be watching with anticipation to see how many agencies join Grey in going Green.

http://www.green-it-forward.com/

Michael Convery