The Facebook Platform is less than 3 months old and it's already shaking up the world. Since it's launch on June 1, we've seen the number of applications on the Facebook Platform grow exponentially and today there are 7,500+ apps (widgets) spread across the 30 million plus active Facebook network. The top application is "Top Friends" which replicates a MySpace-like friends list experience on Facebook. It was developed by Slide (one of the most popular widget makers on the web today) and has been added to 12 million users' profiles on Facebook since it was released.
Yesterday a sole developer, Craig Ulliott, from Philadelphia instantly became the new widget-wunderkind when it was rumored that TripAdvisor had acquired his "Where I've Been" Facebook application for a reported $3 million dollars!
Irrespective of whether the rumor is true or not, I believe that this story represents a true tipping point. Craig developed the app in his spare time and launched it on the Facebook Platform less than two months ago. Today his widget has 2.4 million users, more than double TripAdvisor's similar "Cities I've Visited" app (1 million users).
We've entered a new era in technology where the presence of a ubiquitous open-API platform tied to a 30 million plus social network fundamentally changes the game!
I truly hope that the story is true - either way, Craig, you're my hero!
David Feldt
Strategists & Planners
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