Three Minds On Digital Marketing @ Organic

Paypal is beta’ing a new home page. The before and after is quite dramatic. You can toggle back and forth between the old and new.  It’s a great example of simplification.
 
The old site uses Paypal-centric language like merchant. The new site uses much consumer-oriented language and calls-to-action. The information hierarchy is so much better with login top left, streamlined navigation and different experiences for users and merchants with an uncluttered Ajax second level navigation.

One of the biggest challenges in redesigning a site like this is rationalizing between internal priorities and customer needs. The old site seems organized the way Paypal is organized as a company, with features pushed to the top and prioritized based on business issues. As a user, your eye doesn’t know where to go.

The new site seems much better organized around what customers want and when they want it. It's easier for a user to find the information they need quickly and easily and to get their questions answered.

Adam Turinas