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August 3rd, 2007

Music and Iced Lattes

starbucksdd.jpg

Starbucks sells coffee. Lots of it. They’re also in business of selling music on their own Hear label.
       
Music that aligns with the taste of the Starbucks customer. Their artist roster reflects a pretty sophisticated, some might even say elitist, sensibility. Artists like Feist, Arcade Fire and Wilco.
      
Dunkin Donuts sells coffee too. But unlike Starbucks they don’t appear to have any music retail ambitions.
      
But of course the Dunkin’ customer loves music. Who doesn’t?
      
What kind of music would a Dunkin’ Donuts customer want to hear in a new Iced Latte ad? 

Dave Sylvestre

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  • shadow underg says:

    Music at DD should range from Britney Spears to Dolly Parton.

  • Dan says:

    All Dilla, all the time.
    http://amiestreet.com/jdillaakajaydee#album-3294

  • Matt says:

    Wow. And only last year they had a great series of ads featuring original music from They Might Be Giants.

  • David Janzen says:

    ‘Spoon’ works well with coffee.

  • Jen M says:

    Electric Light Orchestra – Mr. Blue Sky
    ABBA – Dancing Queen
    or because they are ghetto near my house
    Robin Thicke – When I get you alone

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