08/ 3/2007

Music and Iced Lattes

starbucksdd.jpg

Starbucks sells coffee. Lots of it. They’re also in business of selling music on their own Hear label.
       
Music that aligns with the taste of the Starbucks customer. Their artist roster reflects a pretty sophisticated, some might even say elitist, sensibility. Artists like Feist, Arcade Fire and Wilco.
      
Dunkin Donuts sells coffee too. But unlike Starbucks they don’t appear to have any music retail ambitions.
      
But of course the Dunkin’ customer loves music. Who doesn’t?
      
What kind of music would a Dunkin’ Donuts customer want to hear in a new Iced Latte ad? 

Dave Sylvestre

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Comments (6)

ricardo:

dear smut....
as someone who worked with organic (contradiction in terms based on current representation), i met plenty of wonderful people who'd been employees several years ago. yet, returning to the city, it's amazing albeit amusing to hear and witness signs of the current amateur use of technology as well as see a downgrading in recent posts on your blog that had a more panache and leaning toward something that didn't cater to a sense that is far removed from the actual name of your organization. as someone with a front row seat to what has become the contemporary cultural train wreck that is the united states misrepresented by a bunch of foreigner or poorly represented by citizens -- it's a shame to see what i once considered some front-line companies doing brilliant work or representing an awareness leading to healthy paradigm shift become mere presentations of the sludge chatty kathy nonsense that easily plugged into the k-hole dredge that is contemporary activism -- or is that merely slot machine nonsense with a trickling or piddly approach to balancing urbanity with ecological or environmental awareness.

i'd wanted to send a note regarding this and found it hilarious that your "most recent" post would be something very styrofoam -- shall we say. it's amazing yet sad to see the discussion of quality assurance when profound quality has become even more of a rare commodity in the adolescent proffering of amateur use of technology. in addition, ironic to see plenty of people who once loathed the people of "silicon alley" who were bringing novel ideas to telecommunications and a fresh approach to the workplace -- well, seeing them participate in trashy use of technology that erodes the sense of neighborhood and community more than booming business rent hikes.....kind of low rent in vision overall -- or perhaps, it's just bad ventures in its entirety.

thanks though.

Music at DD should range from Britney Spears to Dolly Parton.

Matt:

Wow. And only last year they had a great series of ads featuring original music from They Might Be Giants.

David Janzen:

'Spoon' works well with coffee.

Jen M:

Electric Light Orchestra - Mr. Blue Sky

ABBA - Dancing Queen

or because they are ghetto near my house
Robin Thicke - When I get you alone

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