Starbucks sells coffee. Lots of it. They’re also in business of selling music on their own Hear label.
       
Music that aligns with the taste of the Starbucks customer. Their artist roster reflects a pretty sophisticated, some might even say elitist, sensibility. Artists like Feist, Arcade Fire and Wilco.
      
Dunkin Donuts sells coffee too. But unlike Starbucks they don’t appear to have any music retail ambitions.
      
But of course the Dunkin’ customer loves music. Who doesn’t?
      
What kind of music would a Dunkin’ Donuts customer want to hear in a new Iced Latte ad? 

Dave Sylvestre