Dog food. Toothpaste. Toys. Sure, nobody likes to hear about products that are harmful to their users—especially those intended for the ones we love: our children and our pets. I just saw the mattel ad unit buy today on yahoo announcing the latest recall of some of their toys (lead paint and loose magnets), and it made me realize how much I appreciate accountability. And then I started to think how interesting things would be if the automakers of the world treated their own vehicle recalls in the same manner. Cue the rich media and page takeovers...
http://www.mattel.com/safety/us/
Rob Neveau
Strategists & Planners