I think this is brilliant.  What do you think happens to Jelly Beans that don't have the "correct shape" grade and/or don't have the correct logo stamped on them?

Instead of denying that these mishaps occur in their manufacturing process, the Jelly Bean company has taken a fun (and profitable) approach – the "failures" are packaged as Belly Flops and sold online in 2-lb bags at the Jelly Beans Outlet Store.

They are marketed as follows: "the cute little misshapen beans that everyone loves are available right here. Belly Flops are lumpy, bumpy and a little odd looking, but their flavor is absolutely top notch."

Not suitable for all products but it certainly works in this category …

[via Steve Woodruff at StickyFigure]

David Feldt