I think this is brilliant. What do you think happens to Jelly Beans that don't have the "correct shape" grade and/or don't have the correct logo stamped on them?
Instead of denying that these mishaps occur in their manufacturing process, the Jelly Bean company has taken a fun (and profitable) approach - the "failures" are packaged as Belly Flops and sold online in 2-lb bags at the Jelly Beans Outlet Store.
They are marketed as follows: "the cute little misshapen beans that everyone loves are available right here. Belly Flops are lumpy, bumpy and a little odd looking, but their flavor is absolutely top notch."
Not suitable for all products but it certainly works in this category ...
[via Steve Woodruff at StickyFigure]
David Feldt
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marketing strategy
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