A couple of weeks ago I presented to the Detroit AdCraft Club about how technology is changing the way consumers connect with brands. I did it through the lens of a consumer set in 2010. We often develop personas like this in our work because it adds a human dimension to facts, figures and perceptions. What's this have to do with a stack? One of the four trends impacting the persona we created was "Digital Dexterity" or the notion that people are becoming increasingly comfortable with a variety of gadgets and that they are increasingly connected. To illustrate the point, I looked for photos of gadgets which led me to flickr and a wonderful tag called "stack." We've blogged about "unboxing" but once you've done that, its time to stack. PS that's my stack (or at least as much as I could pile up before it collapsed).
Mark Kingdon
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digital culture
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