I have no idea what this site has to do with chocolate bars, but hey, made you look.
http://www.aglassandahalffullproductions.com/
According to Fallon UK, this campaign the first step in a gradual shift by Cadbury's from ads to branded entertainment. Thanks Simeon. Enjoy.
Misha Cornes
in
branded entertainment
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Comments (4)
Fascinating. Even after I read it, I went back to study the image... which is equally as fascinating, not only the image but the response I had to it, and the cyclical process it created. Well done.
Posted by Jon King | August 31, 2007 6:41 PM
Posted on August 31, 2007 18:41
It made me want to buy Phil Collins some chocolate.
Posted by Dan | August 31, 2007 10:05 PM
Posted on August 31, 2007 22:05
IMHO, the attempted branding is that the viewer feels as good about watching this as she/he does about eating a Cadbury Milk Chocolate bar, or as good as the gorilla feels about drumming to Phil Collins. It's like an air guitar.
Posted by Rich Reader | September 1, 2007 7:57 AM
Posted on September 1, 2007 07:57
I feel the love, wether it's for chocolate, gorillas, Phil Collins, or the drums, it's definately in the air. I think this gorilla had some Cadbury Milk Chocolate before he went on his solo performance. I want some chocolate now.
Posted by Yadira Ohlrogge | September 2, 2007 2:53 PM
Posted on September 2, 2007 14:53