Wieden + Kennedy created a follow-up to its Cannes Silver Lion-winning and Emmy-nominated commercial "Happiness Factory", a six-minute sequel entitled "Happiness Factory- The Movie". The agency created a Hollywood-type premier for the movie in Second Life, which AdWeek has posted here.
The Second Life version didn't totally click for me. While I see the value in the inexpensive and fast production of a Second Life version, the animation quality of the original commercial just can't be matched in Second Life, and the experience feels a bit disjointed. I can see why there are some versions of the movie posted to YouTube where users have edited out the Second Life portion altogether.
The official site was created by our friends at AKQA.
Sonja Scharrer
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I was at the SL premiere event and it was a lot of fun - good to see a brand like Coke pushing the boundaries in this way. Also all the SL bits (event and movie etc) were created by a British agency called Rivers Run Red not Wieden's.
Posted on August 22, 2007 02:08