Take a dip in the Idea Pond, a creative place for visitors to submit,
discuss, and vote upon their best ideas related to the topics of
sustainability in technology. Challenges include “eWaste”, “Power
Conservation”, and “Untapped Resources”.
Geek Squad is sponsoring the online challenge as part of their main sponsor role for IdeaFestival 2007, an event that attracts leading, diverse, and accomplished thinkers from across the nation and around the globe to explore and celebrate innovation and cutting-edge ideas. Geek Squad agents guide users throughout the site with inspirational video tips and articles about sustainability in the “Knowledge Pod”.
Organic designed the playful contest online ad campaign and microsite, which features a richly interactive “idea board” interface that allows a user to upload photos, link to video, and use drawing tools to support their big idea. The top 10 ideas for each topic that receive the most and highest rankings will become finalists. Winners will be flown to Louisville Kentucky to participate in Idea Festival “do-tanks” and collaborate with renowned innovators such as Steve Wozniak, Michael Kaku, Ray Bradbury and others.
Submit an idea and vote now, and stay tuned for the agent blog that will detail the festival events as they happen.
Angela Di Pietro
Strategists & Planners