Three Minds On Digital Marketing @ Organic

Today I came home to find an unexpected package sitting on my front porch. It was a small box from Samuel Adams Brewing Company. Inside the box was a note, a small booklet, and 2 glasses designed to maximize the enjoyment of their beer. The glasses were sent to me free of charge from Sam Adams for being a subscriber to Beer Advocate magazine. The glasses were designed by Jim Koch, Brewmaster at Sam Adams, along with several several beer and wine critics. The goal was to design a glass to enhance the flavor of the beer, just like different wine glasses enhance the flavor of different wines. The end result was glass with a unique shape designed to highlight malty beers and bring out the aroma of hops.

Unfortunately, I didn't have any Boston Lager in the house, but I did have some Sam Adams Summer Ale. The glass did seem a bit small, but it held a 12oz bottle perfectly, with the head stopping at the rim. The bottom of the glass has a very thin circle etched into it, which released a slow stream of bubbles. The walls are very thin, similar to those on wine glasses. The beer seemed to swirl into the larger bulge as you drank it, releasing a nice hoppy aroma. The beers head was also retained longer than it does in typical pint glass. The beer did seem to finish smoother using this glass when compared to a bottle.