The community is an extension of the brand's "Simply Perfect" global, integrated marketing campaign.  Members are encouraged to "ID" their Patrón bottles by entering the handwritten numbers on their bottles of tequila to find out the history of that specific bottle, such as the field in Jalisco, Mexico, where the agave was grown and the year it was harvested, distilled and bottled–a way of deepening the connection between consumers and the brand. 

Members are also encouraged to contribute their stories related to a variety of topics: drinks, cars, food, technology, music, and more.

http://patronsocialclub.com/

There’s not too much content on the site now but it’s a pretty cool idea.

Phil Shih