The community is an extension of the brand's "Simply Perfect" global, integrated marketing campaign. Members are encouraged to "ID" their Patrón bottles by entering the handwritten numbers on their bottles of tequila to find out the history of that specific bottle, such as the field in Jalisco, Mexico, where the agave was grown and the year it was harvested, distilled and bottled--a way of deepening the connection between consumers and the brand. Members are also encouraged to contribute their stories related to a variety of topics: drinks, cars, food, technology, music, and more.
http://patronsocialclub.com/
There’s not too much content on the site now but it’s a pretty cool idea.
Phil Shih
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Strategists & Planners
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I wasn't crazy about the lengthy login process, a la Bud.TV, but increasingly that seems to be norm for alcohol sites.
The site is by local SF design firm Gershoni. http://gershoni.com/
Posted on July 10, 2007 18:11
You got it Misha. The login process, with the talking video, really annoyed me. I gave up.
You can't get people involved in community until you provide the social proof -- and this blank white page with 3 pages of login info gives me no idea what's on the inside.
Posted on July 11, 2007 11:07