In the 2+ years that we have been running ThreeMinds, no post has garnered more responses than last week's Simpsonize Yourself. As of today, 29 71 people have weighed in, mostly to express their dismay about the broken experience. This tells me a few things:
- The Web audience LOVES The Simpsons.
- The concept of creating a Simpsons character from your own face was an inspired piece of co-branded marketed. Simpsons fans have displayed almost infinite patience with the faulty rendering engine.
- People crave a community of experience. Since there was no commuity functionality on the site, folks couldn't resist venting on ThreeMinds, pleading for help, or bragging that they had beaten the system. "Share your image" seems like it would have been a no-brainer.
- After setting such high expectations, both Burger King and The Simpsons franchise have given themselves a serious black eye by falling down so badly on the execution of the site.
Favorite comment? "Me fail web design? That's unpossible." -Ralph Wiggum
Misha Cornes
Strategists & Planners
Comments (3)
Tottally agree. One should not have to go through the effort of doing a print screen, etc...
Posted by juan felipe rubio | July 23, 2007 9:11 PM
Posted on July 23, 2007 21:11
i too was disappointed in the BK site. They didn't save my pic for one thing although I was registered and everything.... The photo I used 12 hours ago cannot be read, all of a sudden. Doh!
Posted by ellen k | July 24, 2007 12:31 AM
Posted on July 24, 2007 00:31
This appears to be more evidence that crispin porter bogusky has had its day.
they are about as cool as a 1987 bmw
Posted by crispin blew it | July 24, 2007 12:11 PM
Posted on July 24, 2007 12:11