Our Warner Bros. team in SF worked on the advertising campaign to promote the upcoming International release of the fifth Harry Potter film.
 
In this spellbinding tale, Harry, Ron, Hermione and their friends fight two battles: one against Dark Lord Voldemort and his Death Eaters and another against Hogwarts oppressive new Headmistress, Delores Umbridge, and her band of snitches.  The excitement and fun of the school shines against the darker side of the story and the Flash experiences in our ads capture both aspects.
 
The online campaign is a mix of custom edited Video ads, Standard Flash ads (squeezed into 30k), along with the 30k “Proclamations” ad which allows you to print your very own proclamation from the banner. (In the film Umbridge’s Proclamations are an endless source of frustration and hilarity for the Hogwarts students). We also created an Interactive Expandable ad which allows users to explore the Ministry of Magic, interact with the characters in the movie, and download some goodies. And lastly, a Yahoo Overlay Ad which will start running on Yahoo Movies UK this week leading up to the movie release.
 
All the ads can be viewed at the link below. Congratulations to the team on an amazing collection of work!
 
http://awards.organic.com/HarryPotter5/

Celia von Bernuth