Three Minds On Digital Marketing @ Organic

Graffiti has always been stuck in a grey region between vandalism and art; personally I would argue the latter, but that is another story. Combined with the ease of digital photography these days, a new form of art has emerged termed “Light Graffiti”.

This process utilizes a long exposure and some form of light (LEDs, Glowsticks, etc.) - It's great for street artists since it is simple to execute and is not illegal, like its more tactile counterpart.

On a recent trip to Montreal, I saw some beautiful photographs in a gallery that utilized this technique. At first glance I thought the photographs were directly painted on or digitally manipulated. Check out some examples here.

Light Graffiti was recently used at www.sprintahead.com (a new campaign for Sprint by Goodby Silverstein.)

So if you're up for some experimental photography, try it out…don’t forget to have fun.

Joe Gamalinda