Here's a simple but very entertaining site for Léo et Choc, two voiceless cartoon characters that promote chocolate milk in Quebec. I've never seen the series before, but it looks like each vignette ends with either Léo (the milk) or Choc (the chocolate) killing the other and, uh, drinking him, then exploding. Fun!
The site is being seeded through in-game advertising on XBox live as well as pre-rolls on major video sites. According to a press release from Touché! PHD, this is also one of the first campaigns to use an interrupt model during video playback. A "video egg" is displayed as a semi-transparent overlay on top of the video window. If the user clicks, whatever content he or she was watching stops and the advertising rolls instead. Thanks Yannick.
Misha Cornes
Strategists & Planners