For all you Homer Simpson fans who've been craving a pink-frosted Sprinklicious doughnut, this is for you.
7-Eleven partnered with Twentieth Century Fox this past weekend and agreed to alter the identity of 11 convenience stores across the nation to promote the forthcoming "The Simpsons Movie".
The stores were converted into Kwik-E-Marts, stocking products made famous by the show such as Buzz Cola and other Simpsons favorites. Employees wore uniforms with the Kwik-E Mart logo, and said "Thank you, come again," to customers.
This unique gorilla marketing idea did a great job engaging loyal fans of the show, driving them in droves to the convenience store to clean out the shelves of all items “Simpsons” as well as hyping the movie release.
Read all about it here.
More store photos here.
Henriette (Cohn) Anapolsky
Strategists & Planners