Usually airline online experiences or airlines for that matter are not known to make us laugh and we rather hurry along, do our business of booking and leave. However, Jet Blue recently teamed up with 20th Century Fox as one of several co-branded sponsors of the upcoming Simpson's Movie.  Early this week we talked about the Kwik-E-Mart/7 Eleven promotion, and you can view all of the participating brands at See Yellow.com .

However, for me, Jet Blue truly took a gamble and their site is, as Mr. Burns would say "excellent":

http://www.jetblue.com/simpsons

Not only has Jet Blue fully immersed the Simpson's brand into their user experience and interface but they have allowed ever character a chance to have their 15 minutes of fame.  I have never laughed so hard while visiting an airline site, I didn't want to leave, I suppose I am a BIG of the Simpson's and this helps, but from the rich content you feel like the Simpson's are right there with you as you click through the many great features and tools.
 
I particularly enjoyed Mr. Burn's Flight Log and letter to Jet Blue CEO David Neelman. Another great feature is the destination selector on the left bottom nav, each Simpson's character has their own favorite destination selected, the content is truly hilarious and compliments each character very well. What I found most clever is that despite the Simpson's take over on the site it actually made me want to book Jet Blue and gave me a good feeling about the company, brand and it's values in treating customers.  And despite The Simpson's being the dominant focus it all is links back to the very important reason of an airline site, to book seats and generate revenue.
 
We all know how painful air travel can be, many us travel with our work frequently and it was great to see an airline add some fun to the whole process.
 
Patrick Postrehovsky