You may remember last spring’s addictive Google movie tie-in with The Da Vinci Code. In keeping with the film’s puzzle themes, a dedicated Google site offered a series of brainteasers whose solutions required careful study of movie preview clips and extensive use of Google search to complete.
Google has upped the ante this summer with a partnership to promote Universal's The Bourne Ultimatum, the third installation of an action thriller starring Matt Damon as a rogue spy.
This is a masterful piece of product placement and product promotion, right down to a (perfectly credible) in-film Google search.
The Search for Bourne, which launched today, is an interactive game that requires not just use of Google search but Google maps, images, translation, and YouTube. As with the Da Vinci promo, there are daily puzzles to complete which keep the user coming back to interact with the Google brand, as well as keeping the film top-of-mind through what is essentially a fifteen-day countdown to the film’s general release.
According to this press release, the chance to showcase its more obscure products was so compelling to Google agreed to host the game for free. From our friends at Big Spaceship. Happy hunting!
Misha Cornes
in
media morphing
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