In honor of this week's Cannes Lions 2007, we present "Mad Men" - A term coined in the late 1950s to describe the advertising executives of Madison Avenue. (They coined it.)
And now a new show about the heyday of Advertising on AMC.
They smoke, they drink, they call women "broads" - and that's just 9 to 5.
"The show will have very few interruptions, with only two 3-minute breaks per hour. Each individual spot will be introduced with a Mad Men graphic that has a piece of trivia either about the brand being advertised or about advertising in general. For an appliance maker, for example, the graphic might point out that the shape of the product has been the same since 1960, when the show is set. (they are calling it MADvertising)
The show will also have some product integration in its first season, a tricky proposition considering its set in the 1960s."
Kelley Barry
Strategists & Planners
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