As much as I hate to admit it, I am a gossip junkie. While we are all busy at work, there are always a few minutes to check out those fav gossip sites.
Much to my surprise, as I checking out TMZ, I noticed a picture of Kim Stewart (Rod Stewart’s Daughter), sponsored by McD’s.
After checking out the banner and the subsequent page, I ponder this question; does Kim know she’s advertising for McDonalds?
It’s a very smart play for them, as celebrity endorsement drives sales, especially from the most current version of the brat pack (aka the Paris Hilton effect).
Remember when Paris was spotted using the T-Mobile Sidekick and the press around it being hacked (stolen)? Sales skyrocketed.
Whether Kim is in on it or not, it’s a great way to reach out to one the most coveted demographic sets.
http://photos.tmz.com/galleries/kimberly_stewart_out_on_the_town
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