Three Minds On Digital Marketing @ Organic

I recently discovered grocerylists.org, an ecclectic collection by Bill Keaggy, a graphic designer at the St. Louis Post-Dispatch.

Grocery lists?

According to Keaggy, "You really get a glimpse into people's lives" ... "A grocery list is like a diary, he says: utterly honest and not written for public consumption. Short and mysterious, it is the haiku of everyday life."

Keaggy recently published a book entitled "Milk Eggs Vodka" where he reprinted several hundred grocery lists in their crumpled, stained and misspelled glory (featured in AdAge). Read the Milk Eggs Vodka blog here.

As intrepid students of human nature, human behavior and constant seekers of insight, I am sure that we will be pouring over this treasure for some time to come! What's the story behind the shopping list on the left?

Enjoy!

The Insights Crew at Organic