I have always admired the creativity of out of home advertising in Asia, specifically in Tokyo. It's an electronically vibrant city with an overwhelming amount of advertising spattered almost everywhere; advertisers are forced to develop executions which truly break through the clutter.
To accomplish this, advertisers often develop ways to integrate real products into everyday life. I wanted to share this image from a recent train journey with you.
Chris Portella
CORRECTION: The photo is actually taken of me on a train in Seoul, not Tokyo. My fellow travelers and I took an overwhelming amount of pictures which I mixed up. Thanks for your comments everyone! Overall, I was exposed, moved and impressed by out of home advertising in both countries and look forward to seeing what they think of next.
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Strategists & Planners
Comments (6)
Chris, The picture is one from Korea, not Tokyo. See the train advertising URL with "co.hr" :)
Posted on June 4, 2007 14:56
Chris, The picture is one from Korea, not Tokyo. See the train advertising URL with "co.hr" :)
Posted on June 4, 2007 14:57
Yes. It's not from Japen, Chris.
It is from Korea.
Posted on June 4, 2007 21:43
Yeah..the ad is in Korean.
Posted on June 5, 2007 00:05
Although the example used here may be Korea, I have seen similar types of promotion used on trains in Tokyo.
Posted on June 5, 2007 00:36
nice use of space that otherwise would be unbranded.
Though it makes me wonder how effective it is to put more brand messages - even cleverly placed ones - in public spaces where consumers are automatically blocking out those messages?
I feel a subtle approach somehwere you are not expecting it - in church for instance - if done correctly could have a larger impact.
Posted on June 5, 2007 12:06