This latest edition of the Air Jordan brand deploys full-screen 3D using the open source Flash library Papervision3D. See beautiful shots of basketball players (and sneakers) suspended in motion within a navigational 3D space (hint: click the up arrow). Navigate sideways (left and right arrows) for video.
This is a fine example of a new generation of websites that take advantage of the capabilities of Flash Player 9, to deliver a fully immersive experience by taking the user outside of the boundaries of the browser window.
http://www.jumpman23.com/xx2/
Yee Peng Chia
Strategists & Planners