Three Minds On Digital Marketing @ Organic

Put an unknown band in a plastic bubble on NY’s West Side Highway, throw the switch on 24 cameras, and let people watch whatever camera they want at any time of the day or night as the band records an album, snoozes, shaves their bodies… do you get interesting content?  I don’t know. Intermittently. 

Dr. Pepper’s new campaign takes that risk.  Built by our friends at Code & Theory, they take another interesting risk: this is the first time, to my knowledge, that such a massive amount of streaming video has been delivered through flash.  The conservative play was to use Windows Media Player, but the user experience is much better with the more customizable flash player and when you’re dealing with this amount of video and so many choices, the user experience could easily have gotten too messy to succeed.  I still don’t know if the campaign succeeds – right now all I can find is half a guy and some other guy’s shoulder – but I’m impressed with the way it was built.

http://www.drpepperbubble.com/

Matt Rosenberg