A couple of weeks ago, Forrester hosted their first Marketing Forum in Miami. It was a great conference. We were a sponsor and had a speaking slot where Chad Stoller and I talked about futurecasting our personas.
Kerry Bodine is a Principal Analyst at Forrester, and she covers our space. She gave a great keynote entitled How To Deliver A Great Customer Experience which goes well beyond the usual suspects to discuss brands like LensCrafters and MasterLock. She also called out our work for Geek Squad as a best practice.
You can watch Kerry's presentation here.
Mark Kingdon
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