Flipping through my mom’s latest copy of Better Homes and Gardens, I came across an ad for Be Brave Not Beige. Intrigued, I checked it out.
Ikea does a great job here of showcasing the breadth of their inventory and their multitude results in a highly interactive, engaging, and fun fashion. For a first-time visitor to an Ikea store (or to www.ikea.com), I think this site could reduce how overwhelmed someone might feel by Ikea’s immense product offering. So, don’t fear color and check out their site!
Erin C. Patterson




