Luckily, I checked out the new Wieden + Kennedy site before reading their blog post which introduced it.
The comments are remarkably polarized – the simplicity of the old site against the technicolor tag cloud of the present.
Definitely the new one for me.
The home page is a bit intimidating, but the new scheme pays itself off in spades once you get a little familiar with it.
Love the way the list of clients builds, the way the "work" looks and how when you pull up a specific office, the relational cloud of topics loads in the background.
Virtual Thesaurus, eat your heart out.
Dan Sicko
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Connections
I think you mean “Visual Thesaurus”, if it’s the classic Plumb Design project you’re referring to – http://www.visualthesaurus.com/
After looking at this it’s easy to see why Nike is starting to look elsewhere.
Interesting — My reaction was: What a rip off of a relatively old concept.
Not only does it closely resemble visual thesaurus, but it also resembles many of the experiments of their developer.
Seems odd for a company that is trying to change it’s image and reputation as “not getting” interactive.