Luckily, I checked out the new Wieden + Kennedy site before reading their blog post which introduced it.
The comments are remarkably polarized - the simplicity of the old site against the technicolor tag cloud of the present.
Definitely the new one for me.
The home page is a bit intimidating, but the new scheme pays itself off in spades once you get a little familiar with it.
Love the way the list of clients builds, the way the "work" looks and how when you pull up a specific office, the relational cloud of topics loads in the background.
Virtual Thesaurus, eat your heart out.
Dan Sicko
Strategists & Planners
Comments (3)
I think you mean "Visual Thesaurus", if it's the classic Plumb Design project you're referring to - http://www.visualthesaurus.com/
Posted by Todd W. | April 8, 2007 5:01 PM
Posted on April 8, 2007 17:01
After looking at this it's easy to see why Nike is starting to look elsewhere.
Posted by Greg | April 9, 2007 7:25 AM
Posted on April 9, 2007 07:25
Interesting -- My reaction was: What a rip off of a relatively old concept.
Not only does it closely resemble visual thesaurus, but it also resembles many of the experiments of their developer.
Seems odd for a company that is trying to change it's image and reputation as "not getting" interactive.
Posted by Phil G | April 11, 2007 12:45 PM
Posted on April 11, 2007 12:45