Three Minds On Digital Marketing @ Organic

We’ve been talking a lot about infographics in the New York office lately: mostly about how we think they’re cool and fun and we really want to use them in more campaigns.

But today I stumbled across this art exhibit that combines photography and infographics to make a statement about American consumption and spending that’s a little more than just “cool” and “fun”.  I normally shy away from political art because it so often seems to be at the sacrifice of aesthetics, but in this case the way the pieces look has been considered as carefully as the messages they portray, and the artist allows the numbers to speak for themselves rather than flinging preachy messages at the viewer.  It’s a simple, clever way to convey a lot of difficult information with an image and just a few words – exactly what I feel like we should be striving for in our work.

Without further ado:

http://www.chrisjordan.com

Anna Hecker