Apparently Google has decided to rebrand  the Froogle offering as "Google Product Search".    No need to fear the Google Product Search just yet as it seems to have all of the same features as the Froogle offering.  But it is streamlined to a certain degree.  The Froogle search pages for example would display more detailed search options in the top left corner of the browser ( under $100, $150-$200, etc…).  These are now relocated to the bottom of the screen.   Additionally Google touts the tighter integration with the  Google Checkout to provide quicker and more secure checkouts.  Beyond that however most people won’t notice much difference.

Could this rebranding be a mistake?  I guess time will tell…

Sam Chesterman