Just came across the Ford Escape launch site, overall the experience is very well conceived and executed. Storyline is consistent, but not overkill, throughout the experience. Banners reveal just enough to draw you in and are contextually relevant. User clicks through to an entertaining landing page which leads to a microsite that has a good mix of entertainment value and product features.
Check it out at:
Russ Hopkinson
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branded entertainment
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Strategists & Planners
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IMO, this is another halfway decent idea undone by poor execution. I'm not talking about the creative. It's much more mundane than that. The performance is dismal. So far, I've only been able to get one video to play. The rest just hang there, buffering... buffering...
I feel like I see this all the time from agencies trying to join the digital age.
Posted by Shawn | April 10, 2007 5:59 PM
Posted on April 10, 2007 17:59