The real world is not enough. Who wants to play with a real toy when you can play with a virtual one? We've long believed that most products ultimately will have virtual extensions as companies try to satiate consumers' desire for experience.
From AP:
The nation's No. 1 toymaker on Thursday unveiled Barbie Girls, a multi-pronged brand that features a free Web site, BarbieGirls.com, that will allow children to create their own virtual characters, design their own room and try on clothes at a cyber mall. This summer, Mattel will introduce a Barbie-inspired handheld MP3 music device to interact with the Web site and unlock even more content.
Read more at Forbes.com.
Mark Kingdon
in
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners