Three Minds On Digital Marketing @ Organic

The 32nd America’s Cup starts today in Valencia (well the last of the preliminary rounds anyway). There are 12 teams from the US, Switzerland (defending), France, Italy, Sweden, France, Australia, New Zealand, Germany, the hosts Spain and first ever entries from China and South Africa.

The web sites supporting the events and the team sites are a little disappointing. Sailing is poor as a spectator sport so you hardly get to see it on TV. For sailing junkies like me, the web sites are often the only way to see highlights, track races and keep up with the news. It was especially frustrating to learn that to watch videos and race-tracking animations I have to pay $39.99 for the duration of the event. You can watch a demo, but frankly, it feels like a rip-off.

The one shining light online in the whole thing is Team Shosholoza, the South African entry. It’s an inspiring story and the web site is far and away the best of the bunch. It’s immersive, the navigation is simple and the photography is stunning. I hope they win the whole thing.

And the Brits haven’t got an entry so Go Shosholoza!

Adam Turinas