A new alternate reality game (ARG) is coming this Spring.  But this time, it’s not for a marketer (well, doesn’t appear to be!).  From what I can gather, it’ll be the first large-scale ARG dedicated to harnessing crowd-sourced, mass collaboration to solve a major social or economic issue.  The URL more than hints at what crisis the game plans on tackling.  It’s sure to be chock full of villains, masterminds and scandalous mystery to keep things moving. The site is up, but not functional…

http://www.worldwithoutoil.org/

The smarty-pants behind it is Jane McGonical, the architect behind Microsoft’s “I Love Bees” ARG.

Should be interesting.

Adam Wilson