Three Minds On Digital Marketing @ Organic

A recent, unexpected mid-March snow storm, left me and my fellow Organics stuck in Boston.  Of course, of all the places to be stuck, Boston is not the worst place.  As my luck would have it, I needed to stock up on a few essentials, given the prolonged nature of my stay.  I, for one, prefer to go off the beaten path for my shopping needs.

Through one of my favorite trend-watching sites, I stumbled upon Superfuture , which brandishes the descriptor: "urban cartography for global shopping experts."  Through Superfuture, I was able to look up Boston, read over a few 'brutally honest independent reviews' of selected shops, and narrow down my choices for trendy stores to seek out (which, during horrible, blizzard-like conditions is extremely convenient).

The site, per se, is really not much to look at, however Superfuture offers some excellent insight, trendy 411, not only on where to shop in over 150 cities in the world, but also provides urban cartography for concierge services, reviews of hotels, restaurants and local events (from album listening to t-shirt releases.) Suffice to say, stranded or not, on my next trip I am leaving my Lonely Planet at home. With 4,200 reviewers reporting back to Superfuture, the planet hardly feels lonely.

Virginia M. Alber-Glanstaetten