Three Minds On Digital Marketing @ Organic

We are proud to announce the launch of the Jeep Patriot and the Way-Beyond Trail Interactive Film. 

Developed as an upper funnel activity for the launch of the all new 2007 Jeep Patriot, the campaign is supported by on-line, television, and print media which directs viewers to choose their adventure at patriotadventure.com.

And just like any good theatrical experience, you gotta see the trailer first:

Get ready for a really, really interactive film where the viewer makes decisions that help decide the plot.  Become the fourth member of a group of friends on a backwoods camping trip at www.patriotadventure.com. 

The story begins around a campfire with our group of friends, Gary, Srini, and Jodi, and a story of a legendary treasure that starts the adventure.  Next watch a video and then decide your fate by choosing the next path.  A total of 44 scenes including, dead ends (which you can actually get out of) and four user-customizable scenes make this a truly unique interactive experience. So go visit the Way-Beyond Trail for a new kind of fun and be sure to fill out the permit with as much info as possible – the payoff is priceless.

Read more at AdAge ...

Katie Bolen and the extended cast and crew at Organic