It's not often that we point out
display advertising; however I discovered an exceptionally eye-catching ad for
Ralph Lauren which I wanted to share. Besides being appropriately placed in a
contextually relevant environment (the fashion section of the New York Times), the
creative “elegantly” uses in-banner video to promote Ralph Lauren’s fall fashion
show. The video is fluid and the banner does a great job of maximizing its
size.
According to Jacob Ford, “it looks like they are fully taking advantage of Flash 9 and its stellar video compression trafficked through Unicast.” I also like how they use multiple videos (refresh the page) to showcase different clothing accessories. There is definitely room to enhance the banner, however I like the simplicity of it as well. The real pay off is the video of an actual fashion show which resides on their website.
Here's a link to the video at Polo.com.
Chris Portella
in
media morphing
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