Budweiser took the Super Bowl advertising crown in the USA Today consumer poll with its "Crabs" spot, however, it was Bud Light that won the Tivo Championship with the top two spots.

Taking home the crown were "Language Courses" and "Rock, Paper, Scissors."

Tivo used a base group of 10,000 of its 4.4  million subscribers as the basis of their study.

This is the fifth year that Tivo has measured Super Bowl activity. Reebok’s Terry Tate: Office Linebacker was the first winner.

Chad Stoller