Using GPS tracked cyclists and lots of video to create a really immersive experience.
Remember Quokka sports?
And one of the best Flex based apps I've seen to date.
http://www.amgentourofcalifornia.com/docroot/tourtracker2/index.html
Jim Bachalo
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02/19/2007
The Amgen Tour Experience
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» TourTracker - Tour Of California from Three Minds On Digital Marketing @ Organic
The Amgen Tour of California is an eight-day race (ending today!!) that covers between 650-700 miles throughout California. The race annually starts in San Francisco Bay Area, then travels through the California redwoods, wine country and the Pacific ... [Read More]
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Comments (4)
Not coincidentially, some of the same people are working on it.
Posted on February 20, 2007 14:41
What an amazing mix of expertise and imagination you bring to creating experiences
Found you via a person in my audience... living in Sausalito & view the race start, your work is especially fun for me to see
- Kare
Posted on February 21, 2007 13:03
This is an important moment for the “formerly Macromedia” part of Adobe because it showcases so many of the technologies that promise to make money for the company over the coming years.
Posted on February 21, 2007 21:33
I like this experience. Maybe I'm wrong, but It seems to be a new step in the web's technologies.
Posted on February 24, 2007 05:39