Three Minds On Digital Marketing @ Organic

I’ve been in love with Swiss Chalet for….well, an awfully long time.  And over the last few months, I fell in love with their online ordering system.  But it looks like just my love wasn’t enough, because now they’ve upped the ante with their new  Group ordering system.

You start off with a "master orderer".  He puts in everyone’s e-mail address who are going to participate in the order (it saves this list so you don’t have to re-enter the e-mails every time you order), and the site sends e-mails to each of them, with a link they can click on to put in their order.  Very cool, but that’s not the best part.  The BEST part is that the master orderer sits back and watches, in real time, as the status of the order changes.  The page refreshes every 30 seconds or so, and it lets the master orderer know which members are online and doing their orders, and once their order is submitted, it lets them know that they’re done, and the total of their order.  The master orderer can even set a submission deadline, and send a reminder e-mail in case somebody hasn’t yet ordered! 

Once everybody has ordered, the master orderer sends off the entire order off to Swiss Chalet with a couple of quick clicks. 

Brilliant!

And here’s the icing on the cake: We did an order with 7 of us today, and it arrived in less than 30 minutes. 

To quote Adam Kahn: “From www.swisschalet.ca to the lemony wetnap in 30min – every one of them EXCEPTIONAL!"

Check out the demo and if you live in Canada, share the experience with your co-workers in the office.

Daryl Brewer