Maybe I’ve had my head in the sand but just read about Joost in the most recent Wired.

Is Joost an essential missing piece in the puzzle of TV/internet convergence? Or will it be forgotten as another software startup that missed the mark. I’m betting on the former.  For one, the founders are also the guys behind P2P based Kazaa and Skype.

What is Joost? It’s essentially a java based P2P streaming application on the front end coupled with a network infrastructure that helps overcome some of P2P’s shortcomings on the backend.
In a departure from YouTube and the many YouTube clones, viewers won’t be able to upload their own content.

And it seems advertisers are getting on board big time, according to both Engadget and Business Week.

Jim Bachalo