Three Minds On Digital Marketing @ Organic

Awesome takes many forms. Here are two. The first looks like it cost a lot. The second looks like it did not.

The first is a German-market TV spot for a product that was widely panned as a failure, selling only 2,200 units in the US, for big money all. This is a car that prompted British auto journalist extraordinaire Jeremy Clarkson to quip, "To what question is the answer a £68,000 Volkswagen?" The commercial is as awesome as the car, but represents a similar type of conspicuous excess.

The second spot is for a pet store near Richmond, California (East Bay, stand up!) I rap along when it comes on in the third quarter of Golden State Warriors games.  It is so low-budget and homely, one could ask (a la Clarkson) to what question is the answer "rapping about a pet store"? But the reach on this humble little spot represents a lot of bang for the buck, as everyone who lives in the EB can attest. These, my friends, are also 30 seconds that you will remember.

Obviously, selling VW Phaetons requires a different approach than selling "rabbits and scorpeeonns," but still. The floor is open for thoughts on king content, cost-to-reach ratio and whether or not the world really is changing. To wit, to what extent are lo-fi solutions appropriate for large-brand advertising, particularly online?

Daniel Turman