It’s a tough time to be in the
magazine business. Time magazine is in the midst of a big turnaround,
including a redesigned Time.com. This is a centerpiece of their
strategy and they relaunched the site today. This site is designed to be a
strong standalone media property rather than its predecessor which was designed
to sell subscriptions.

They have done a good job of web
2.0’ing the site. There are well-designed blogs by top correspondents, the
content is easily shareable and blogable. Photography is beautifully displayed
and there are tons of multimedia slideshows. They have done a great job of
preserving Time’s uniquely accessible editorial point-of-view. There is a great
diversity of content and editorial types right off the home
page.

The only downers are that it would
be nice if there were a bit of video and they stop short of incorporating
comments in the main articles.

Adam Turinas