There’s a nice short piece in Monday’s New York Times about media saturation in the New York market and elsewhere, particularly out-of-home.

"Marketers used to try their hardest to reach people at home, when they
were watching TV or reading newspapers or magazines. But consumers’
viewing and reading habits are so scattershot now that many advertisers
say the best way to reach time-pressed consumers is to try to catch
their eye at literally every turn."

Eggs, airplane seatback trays, turnstiles, even outpatient treatment rooms have been fair game.  It’s hard to say how far this trend can go before consumers  revolt.  In San Francisco, a series of complaints led to the removal of ‘Got Milk’ billboards that emited the odor of chocolate chip cookies at bus stops.

Read the full article here.

Misha Cornes