Awards are nice, but the big guys in Hollywood are always keeping an eye on the bottom line.
While everyone is busy with their analysis of the Golden Globes and recent Oscar nominations, Kagan Researach, a media research company in California has published their 2006 Kagan Profitability Index which ranks movie releases based on studio ROI (the simple math of dividiing total revenue by the studio’s total production and marketing expenses). According to the study, the biggest hit (in regards to profitability) was Ice Age: The Meltdown with over $1,053 million in total revenue. Considering the $256.4 million it required to make and market the film, the animated hit posted a 4.11 KPI which topped the 3.93 KPI of Pirates of the Carribean: Dead Man’s Chest.
More on the report can be found here.
Chad Stoller