My name is Kelley, and I just had another Amazon EE.

Just poking around for some good Zojirushi products, I ran across the Mr.
Bento.

The product alone is very cool. But then I was checking out the additional Amazon photos.

Which then led me to "More photos and ideas at Flickr".

I have been using Amazon for so long, I just assumed I had seen all they had to offer.  Secretly I knew they must be cooking up new ways to engage me, but I hadn’t seen anything obvious.  This strikes me as the perfect tie-in – you get users to sell the product for you by showing the over 1000 ways people have utilized their Mr. Bento as documented in their OWN photos.

Kelley Barry